The Pocono Mountain Visitors Bureau assembled a network of more than 30 video cameras streaming live from local area locations and destinations. This created the opportunity for both the destinations and PMVB to stream digital content to any device, social media and local area broadcast TV. Destinations and the PMVB were able to build and monetize their digital brand. Live video viewing has significantly increased year over year with 2016 viewers streaming more than 30 million minutes. Continued growth has expanded to use of video on local digital signage in bus stops and train stations.